TARGET PharmaSolutions

Freelance contract to optimize and design internal application

Project overview

TARGET has redefined what's possible in generating & analyzing real-world data and evidence.

The Problem

TThis project's main problem focused on increasing the efficiency and accuracy of data abstracted from digital and physical medical records. TARGET employs many people whose sole job is turning digital, pdf, and scanned documents into organized and usable information in a database. The previously implemented process for ingesting this data was inefficient from multiple standpoints, starting with organizing tasks a single employee would take on using an outdated UI with various hacked workarounds that ultimately led to a poor UX. Additionally, the QA process for determining data validity and accuracy was not optimized primarily due to that same UI's technological constraints.

The Process

This project started off with a week on-site where I did a deep dive with a cross-functional team to learn about the current process, use the data abstraction tools, and observe how employees were using them. I interviewed the managers who oversaw the operation and the tech team tasked with developing the new solution. I then questioned the employees using the tools and obtained their thoughts on the process. I learned much about the abstraction process's pain points and how the company envisioned it moving forward into the next iteration. After several weeks of organizing the information collected and completing additional research, the team had a hypothesis about improving the actual abstraction process and how the UI was slowing down the employees. With the director of abstraction's help, we developed a UX flow chart and identified the critical pieces of the interface we needed to improve. To facilitate these discussions, I created user personas for each person that touched the project's scope and clearly outlined each role's goals, frustrations, and motivations. After this, we started a test plan to trial the new proposed process to determine if our hypothesis was correct before designing an interface to support that same hypothesis.

The Conclusion

Unfortunately, my contract got cut short before we started testing the new abstraction process or designing the UI to support it. This was due to changes in leadership and the COVID-19 pandemic.

Additional Work

While waiting for information/input from stakeholders, I created a design system for TARGET's internal tools, including the abstraction tool. I used this design system to increase engineering and UX efficiency on another internal tool they were building for reporting. I worked with their marketing department to align colors, fonts, icons, and logo usage to deliver a consistent product experience internally and externally to the company. I also provided some guidance on product development practices and proper PM procedures.

Employment Type

Freelance Contract

Duration

6 months

Role

Product Designer and Manager

Medium

Web based React application