I was influenced early on as a designer by Tim Brown’s “Change by Design” and Roberto Verganti’s “Design-Driven Innovation”. Through these readings, my technical education, and my professional experience thus far I'm genuinely enthralled with the design process and limitless creative freedom this profession offers. I believe that equipped with these tools and being immersed in a community of digital artists and technical minds alike validates the creed: "there is no problem too large or small that cannot be solved".
As a designer I seek harmony between the oftentimes challenging dichotomy of product desirability and viability. I've finessed unifying the two while working within the unique scope a business or system requires as to sharpen product feasibility and functionality. I've found that focusing on the design project rather than diagnosing pre-existing problems results in a more premium product. This is achievable through setting clear goals, meeting deadlines, and vigilantly reviewing progress. Creative projects are where ideas meet reality; once actualized they are immensely rewarding. I'm particularly motivated by the creative problem-solving process and the interrelationship between aesthetics and usability. We have all heard that form follows function and as a logical thinker I find the inherent beauty in designs that result from the purity of function. On the other hand, I have found that going the extra mile with aesthetics is absolutely essential in producing works that are both universally appealing to the eye whilst still being user-friendly.
“Tom is an excellent big-picture design thinker. He’s great at extracting the true problems users have through data and research, and creating design options that address these. I’ve valued his product experience when crafting improvements that ladder up to our greater vision, and testing & learning along the way. Tom’s incredibly versatile; he’s led great design work no matter the platform or business complexity.”
"Tom artfully focuses on gaining a complete understanding of the domain and problem scope. Leveraging data and insights collected from stakeholders, he keeps the project goals front and center while moving toward a workable product solution."
“It was a pleasure to work alongside Tom. He was a true partner of product managers, understanding and challenging the complexities of the product vision & experience. With that in mind, he consistently sought the design that would maximize the project's goal while being mindful of the constraints. Most importantly, he would actively involve all stakeholders to ensure both the proper buy-in, as well as the collective input that would provide the best product design fit.”
59 Timber Road
Black Hawk, CO 80422
+1 (845) 392-5523